Formulation of Internal Marketing Strategy to Improve Nurses’ Work Engagement
نویسندگان
چکیده
منابع مشابه
The Effect of Internal Marketing Orientation on Nurses’ performance with the Mediating Role of Nurses’ Engagement
Background: The performance of nurses as the largest human resources element of health care organizations has an important impact on the quality and results of patients' treatment. The main purpose of this research is to investigate the impact of internal marketing orientation on nurses’ performance by considering the mediating role of nurses’ engagement. Materials & Methods: In this regard, w...
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Background: Considering the overall tendency in psychology, researchers in the field of work and organizational psychology have become progressively interested in employees’ effective and optimistic experiments at work such as work engagement. This study was conducted to investigate 2 main purposes: assessing the psychometric properties of the Utrecht Work Engagement Scale, ...
متن کاملantecedents and consequences of work engagement among nurses
conclusions paying adequate attention to the antecedents of work engagement can enhance the quality of performance among nurses. additionally, rewards, organizational and supervisory supports, and job characteristics should be taken into consideration to establish work engagement among nurses. further researches are required to identify other probable antecedents and consequences of nursing wor...
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ژورنال
عنوان ژورنال: Assiut Scientific Nursing Journal
سال: 2020
ISSN: 2314-8845
DOI: 10.21608/asnj.2020.95004